Award-Winning Mermaid Vodka

The Story Behind a Mer-Mazing Spirit and Our Founder, Carol Wade

Mermaid Vodka is a premium vodka brand headquartered in Sarasota, FL. This ambitious undertaking was born from our founder and CEO, Carol Strickland’s childhood memories of fishing with her father, always looking over the sides to see if just once, a truly magical mermaid would appear. She took her love of the sea, fishing, and good vodka, and she was determined that she can make this spirit better than anything out there. With that, Mermaid Vodka was born! Distilled a total of 48 times, charcoal-filtered 10 times for that added smoothness, and the best part? It’s gluten-free!


All along the journey to grow her Mermaid Vodka, Carol’s philanthropic efforts have taken center stage as she has supported several charitable events and organizations, such as the Boys and Girls Club, Wounded Warrior Project, 1000 Mermaids (environmental conservation), and SIDES (Sydney’s Incredible Defeat of Ewing’s Sarcoma), and Suncoast Charities for Children, just to name a few.


Carol’s plan is to ensure everyone from those sitting by the bay, with family and friends, to those spirited fishermen on the high seas are able to grab a bottle of her Mermaid Vodka! With that, Mermaid Vodka is currently distributed throughout the entire state of Florida. Bigger plans include spreading the Mermaid Vodka love to Louisiana, Maryland, Virginia, and all the way up to the Big Apple and beyond!